This brand sets out to design a children's clothing line that focuses on maximizing comfort and quality. Waddle aims to create unique styles that emphasize mobility and are easy for children to wear in their first years of life. Through the use of high-quality materials, we provide children with everything they need to take their first steps.
MOODBOARD
Style Guide
A mood board was first created to spark ideas that best express the feeling of the brand. To appeal to the target audience, a tetrad color palette was chosen to represent the toddler age group as well as the playful image of the brand. The chosen colors were incorporated into a simple geometric logo inspired by children's building blocks.
In the fall of 2021, I had the opportunity to work with Sleepyheads.com, a pajama company. One thing I helped work on was patterns for the pajama styles. I used what I learned in pattern making to create the patterns shown below. I aimed to design patterns that would appeal to young children by using bright colors and simple shapes.
PATTERN IDEA #1 – SLEEPING MOON
PATTERN IDEA #2 – LAUGHING LIONS
